Objectives   Empowering the economic sectors with competent graduates.   Strengthening links between academia and industry.   Initiating creative research in various economic sectors.   Embedding Islamic values into the graduates character and personality.   Serving local communities through quality education delivered by expert faculty members.   Facilitating knowledge transfer into Arabic language.   Opening opportunities for higher education to all Saudi and non Saudi students.

Strategy   Developing accredited degree programs inline with the nation-wide development ambitions.   Delivering training programs for capacity building as per the local market niche.   Undertaking research programs in support of local society needs.   Organizing periodic conferences, workshops, and seminars is various areas of interest.   Establishing links with regional and international research agencies.   Offering liberal curricula with amble room for creativity.   Active participation in domestic and international scholarly activities.   Developing system for faculty exchange with prominent counterparts.   Developing partnerships for student exchange.   Training of practitioners on developing common awareness.   Maintaining reasonable faculty-to-student ratios.   Establishing research and development centers.   Supporting scientific publishing in all disciplines.